Objective

Keep the excitement alive with a monthly campaign, stirring anticipation for new Virgio collection releases with strategic influencer partnerships.

Strategy

Rolled out fresh theme-based campaigns with each new collection every month, aligning with events like Valentine's Day in February and celebrities like Shanaya Kapoor in March. Utilize dedicated YouTube videos and YouTube shorts with premium influencers in the fashion and lifestyle space.

Milestones

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Beauty & Skincare

Fashion

Meme

Finance

Travel

80,000+ Orders Placed

8M+ views

10M+ views

30 UGC video produced

3M+ views

5M+ views

5M+ views

70% increase in store bookings

6 Lakh+ views

5 Lakh+ reach

8 Lakh+ views

500k+ views

800k+ views

700k+ views

400k+ views

5M+ views

2M+ reach

90 posts

300 posts

200 posts

6000+ registration

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