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7 June 2024

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CASE STUDIES

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All
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Beauty & Skincare
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Fashion
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Meme
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Finance
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Travel

Objective

Create a buzz for the launch of Pilgrim’s new line of moisturizers, illuminators, makeup cosmetics, and lipsticks through strategic influencer partnerships.

Strategy

Produced 25-30 user-generated videos monthly by partnering with influencers from all over regional India, including the South, North, and Bengal. Build a vibrant makeup and skincare community with dedicated micro and macro influencers.

Milestones

30 UGC

video produced

From PAN India

influencers

Instagram

Leveraging as a platform

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