Objective

Successfully launch Puma’s latest collection with Kareena Kapoor and promote womanhood empowerment through the Puma Propah Lady Campaign.

Strategy

Partnered with trendy millennial female influencers with 50k+ followers. Organized experiential store visits in tier 1 cities, capturing moments for social media while enhancing the brand connection with personalized notes signed by Kareena Kapoor.

Milestones

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All

Beauty & Skincare

Fashion

Meme

Finance

Travel

80,000+ Orders Placed

800k+ views

8M+ views

10M+ views

30 UGC video produced

3M+ views

5M+ views

5M+ views

70% increase in store bookings

6 Lakh+ views

5 Lakh+ reach

8 Lakh+ views

500k+ views

700k+ views

400k+ views

5M+ views

2M+ reach

90 posts

300 posts

200 posts

6000+ registration

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