Objective

Craft a memorable Mother's Day brand image that resonates with Mamaearth's target audience.

Strategy

Launched a vibrant Mother's Day campaign on Instagram with top parenting and lifestyle influencers with #MamaEarthMummySong, a lively tribute to Superhero Moms. Influencers rallied their followers to join in, using the song to celebrate and dance like their moms.

Milestones

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800k+ views

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70% increase in store bookings

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90 posts

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6000+ registration

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